Good things get buried. I build the way back to them.

I lead strategy and performance at Oxford Road, an audio and influencer marketing agency. Before that, I spent more than twenty years leading media sales teams in Nashville, Chicago, and beyond.

The problem I keep coming back to: something valuable, buried too deep to use. More than fifteen years of live music nobody could find. A record collection where the same few albums got every play. I start with that real problem, cut whatever doesn't earn its place, test it on a real phone, and ship. AI writes the code. I make the calls.